Seller's Guide


Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy-to-follow guide, you can smoothly complete the process.

Sotheby’s International Realty Property Journey

When a listing is marketed through the Sotheby’s International Realty® network it immediately begins a journey to worldwide exposure.


The Advantage

of listing your property with us.



Sotheby’s is a rare brand that instantly evokes quality, service, and an appreciation of truly valuable items. This positioning allows us to do business with affluent individuals who share our brand vision and commitment to excellence. The blue sign immediately awakens that feeling

Leading media powerhouses like Architectural Digest, the New York Times, Wall Street Journal, Facebook, and Inman choose to partner with us. We leverage these partnerships to connect with global consumers to maintain brand awareness, loyalty, and drive traffic to

Sotheby’s International Realty is pioneering and changing the landscape of home buying and selling through the use of cutting-edge technology. We are the vanguard of luxury real estate marketing, as the first to introduce an Apple TV app, the worlds’ first augmented reality app, Curate, and the first to offer virtual reality home tours

The auction house has evolved its nearly 300-year tradition of extraordinary service brokering the world’s finest treasures into a platform representing the world’s most unique properties. Discerning, affluent clientele have trusted Sotheby’s for centuries.

Honoring our reputation for professionalism and history of expertise in the waterfront lifestyle and luxury segment, we provide unmatched negotiation skills and intimate coastal market knowledge.

Custom plans for your property including digital, print, and social media, created by a professional in‑house marketing team reflect our brand’s emphasis on quality.

We affiliate with a selection of the most talented, dedicated real estate experts in the region, working collaboratively to maintain the highest professional standards and highest productivity levels.

We continuously achieve the highest Average Sale Price in the coastal North Carolina MLS while delivering a white‑glove experience at all price points.

While many competitors rely on distribution by the local MLS, the Sotheby’s International Realty brand sets the standard for reaching the world’s most authoritative news, lifestyle, and financial voices as well as real estate centric websites. We share information, high-resolution photography, and property videos for our listings. Results are measured and reported with a variety of analytics tools.

We proudly represent a network of approximately 23,000 expert associates in over 1,000 offices in the world’s most desirable markets spanning 72 countries. These markets act as catalysts in generating sales traffic for one another. Thousands of office-to-office referrals are processed each year generating billions in sales volume.

Work With Us

We create lifelong relationships with our clients by offering unrivaled attention to detail, an open line of communication, and a dedication to honesty in all facets of the real estate sales process.