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Established in 1976 as a logical extension of Sotheby’s fine art auction services, Sotheby’s International Realty has since developed into the world’s premier luxury residential real estate brokerage offering tremendous advantages. With expertise on the local level, combined with our access to important international markets, we ensure that the homes we represent receive the far-reaching exposure they deserve.
Providing unparalleled marketing of unique properties
The Sotheby’s International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world.
Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers through all available Sotheby’s International Realty channels, including marketing to the extensive client base of Sotheby’s auction house.
Our Brand Heritage
In an increasingly online and global marketplace, a recognized name is a powerful advantage. The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name.
Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
Representing the most coveted properties on the market.
Our network of local real estate professionals apply their local market knowledge to create a comprehensive and customized plan for your home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. To guide them in this we have a team of brand marketing experts that stand ready to offer assistance and insight, and an array of tools and resources they can tap into.
In addition to collateral, we create individual property websites and schedule a preview tour of your home with our local Sotheby's agents.
A carefully orchestrated image portfolio designed to show the property at its very best will be will be at the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.
Our website, enhanced in 14 languages, engages millions of buyers every month, inmersing them in your home through rich content such as high-resolution photography, ultra-high-definition videos and virtual reality tours.
The rich and relevant content available on sothebyrealty.com, enables the site to get the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home.
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local sotherby's International Realty® websites.
Our social media through David Benford Group is shared on Instagram, Facebook, YouTube, LinkedIn, Pinterest, and TikTok which we use in targeted paid ads.
In addition, Sotheby's Realty crafts exclusive social media content for people passionate about fine living. With a growing number of more than 1M followers viewing Sotheby's Realty content on Instagram, YouTube, Facebook, TikTok, Pinterest, LinkedIn, Twitter, WeChat, and our popular RESIDE® Blog. Our award-winning YouTube channel has more video views and more subscribers than any other real estate brand.
Through our ActivePipe account, we maintain communication with our database of 8,000+ contacts through strategic, targeted email marketing. Listing campaigns display high-resolution images, custom copy and a direct link back to your personal listing website. All traffic from contacts driven to your listing website will reflect in ListTrac reports we share bi-weekly when your listing goes live.
Our mobile app - now in 14 languages - is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.
Apple TV is found in 24 million homes and with our innovative Apple TV app that presents our curated videos and photography, the experience of discovering our properties can be done from the comfort of the viewer’s own couch.
Sotheby’s International Realty was chosen as the exclusive launch real estate advertiser in the Apple News app. Readers can search for your home from within the News App when they engage with an ad.
Our style magazines showcase the finest properties represented by the Sotheby’s International Realty brokerages. The print brochures are distributed to The Wall Street Journal in targeted locations, to all national Sotheby’s International Realty, Inc. brokerages, through email campaigns, and the eMagazine versions are hosted on sothebyshomes.com.
The Sotheby’s International Realty name opens doors to exceptional properties and, with the assistance of our in-house PR team, captures the attention of journalists at key media outlets. As a result, agents affiliated with Sotheby’s International Realty generate maximum exposure for important listings, reaching qualified buyers around the world. Explore a selection below:
We create lifelong relationships with our clients by offering unrivaled attention to detail, an open line of communication, and a dedication to honesty in all facets of the real estate sales process.
